about

Seafood for the People

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It’s my goal to take the fear and fancy out of fish, and make sustainable seafood accessible to all, regardless of location, prior knowledge & skills, and economic station.

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Everyone deserves access to healthy, affordable food, and the knowhow to make the most of it. It's my mission to simplify your seafood experience by communicating fish facts, purchasing knowledge, and preparation skills in ways that are engaging, relevant and instantly actionable. And you absolutely do not need to be a pro chef to enjoy a range of delicious, healthy, environmentally enhancing seafood.

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why im here

what i do

what led me where i am today

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origin - touch on family/upbriging, creativity in fisheries, MUN, scenic route production touring something missing, GOG, coast,

challenge - monger pandemic, questions from customers, ted talks, copywriting,

discovery - did workshops, writing, speaking, bcyfn, grew platform, online and copy reach